That Agent AFLog in

Built for solo agents and first-year agents

The one app a solo real estate agent actually needs.

That Agent AF is the business command center for real estate agents who run their own business, especially agents in their first year. Leads, deals, client emails, pricing reports, listing marketing, commissions, and coaching in one place instead of ten tabs that never talk to each other.

Works with Follow Up Boss and GoHighLevel ยท Runs in the browser, on iOS, and on Android

Who this is for

Brand-new agents

You have a license and a lot of questions. Instead of buying eight tools and guessing at the order of operations, you get one system that already knows the next step โ€” from a first buyer conversation to your first closing.

Solo agents

No assistant, no transaction coordinator, no marketing hire. The app does that work: it writes the client emails, tracks the deadlines, files the documents, and makes the flyers you would otherwise pay someone to design.

Small teams and multi-licensed agents

Run real estate deals and mortgage files side by side, with splits, brokerage fees, loan compensation, and a pipeline that shows what you actually earn.

What is inside

Everything an agent would otherwise duct-tape together

A business card that captures the lead

Share a digital card by link, QR, or tap. Whoever opens it becomes a lead in your pipeline with their info already saved โ€” no stack of business cards to retype.

Syncs with the CRM you already pay for

Two-way sync with Follow Up Boss and GoHighLevel. Contacts arrive in the app with their history; anything new goes back to your CRM without a second data entry.

An AI email copilot for transactions

Your transaction email gets read for you: the copilot drafts the reply, files the document to the right deal, and flags the one or two that genuinely need you personally.

A transaction file, not a checklist on a napkin

Every deal gets its own folder: contract details, key dates, vendor contacts, documents, and a checklist that follows the closing rules of the state you are in.

Pricing that sounds like a pro

Comparative market analyses, buyer comparisons, and seller offer reports โ€” generated from real comps and dressed in your branding, so a brand-new agent shows up like a veteran.

Appraisal packets in minutes

Showings, upgrades, comparables, and photos assembled into a branded packet that argues for the value of the home.

Design studio for every listing moment

Just-listed, open house, under contract, just sold. Flyers and social graphics styled from your own brand kit, not a generic template.

Video and social, without a freelancer

Turn listing photos into a vertical reel, caption it in your own voice, and post it. Marketing that normally costs a monthly retainer.

Know what you actually take home

Commission math with brokerage splits, team splits, fees, loan compensation, and the tax set-aside you keep promising yourself you will make.

Showings, tours, and open houses

Build showing tours, collect open house sign-ins, and send buyers a shareable match list they can react to from their phone.

Why a brand-new agent should start here

  1. 01

    You start with a pipeline, not a blank page

    Leads, appointments, listings, contracts, closings. The stages exist on day one, so you are never wondering where a person is supposed to go.

  2. 02

    The follow-up writes itself

    Client updates, deadline reminders, and check-ins fire from the deal itself. Nothing depends on a new agent remembering in week six what they were told in week one.

  3. 03

    You get told what to do next

    Coaching and a growth planner turn an empty week into a list: who to call, how many conversations you need, and what your next commission looks like.

  4. 04

    Nothing is scattered when it matters

    Contracts, disclosures, lender email, title contacts, closing dates, and the client's final walkthrough all live in the same place you will look for them.

Straight answers

Frequently asked questions

What is That Agent AF?+

That Agent AF is an all-in-one business app for real estate agents. It holds your leads, deals, client emails, pricing reports, marketing, commissions, and coaching in one place instead of spread across a CRM, a spreadsheet, a transaction checklist, a design tool, and a video editor.

Who is That Agent AF built for?+

Solo real estate agents and brand-new agents are the primary audience. It is designed for someone running their own business with no assistant, no transaction coordinator, and no marketing team. Teams and agents who also originate mortgages can use it too, because loan files and loan compensation are tracked alongside real estate deals.

Is it good for a brand-new real estate agent?+

Yes. A new agent usually has no system yet, so the app supplies the system: preset pipelines, a transaction checklist that follows the rules of the state you close in, automated client updates, and an AI coach that tells you what to do next. You are not assembling software in your first year; you are being handed a workflow.

Does it replace my CRM?+

No. It syncs with Follow Up Boss and GoHighLevel, both directions, so leads captured anywhere in the app land in the CRM you already pay for, and contacts you already have show up in the app with their history.

What can it do that a CRM cannot?+

A CRM tracks contacts. That Agent AF also runs the work: it builds the transaction file and the deadline reminders, emails the lender, title company, inspector and insurance agent, reads the replies and files the documents, generates the CMA, the appraisal packet and the listing flyer, and calculates what you actually take home after splits and fees.

Can I use it before I have closed my first deal?+

Yes. The buyer match lists, buyer readiness quiz, seller offer funnel, digital business card and CMA tools work from day one and are how a new agent generates a first client.

Do I need a team, assistant, or marketing budget to get value from it?+

No. That is the point. The app does the administrative work an assistant would otherwise do, and the design and video studio replaces the freelancers a solo agent would hire for listing marketing.

Your first year is hard enough without eight logins.

One app: your leads, your deals, your marketing, your money, and something telling you what to do next.

Log in to That Agent AF